"Jetstar Acts like Pinocchio", Says Air NZ Ad

1st Dec 2015

No sooner had Jetstar started its regional service in New Zealand and claimed to be the most punctual domestic airline here, the rival Air NZ responded with an ad of its own in the Herald Newspaper. The ad quoted what an earlier ad from Jetstar said, which was:

"We're New Zealand's most punctual domestic airline."

This was accompanied with Jetstar's plane with its nose stretched out, like Pinocchio's.

Air New Zealand also responded today, claiming it is the most on-time airline in New Zealand, with 90 per cent of its flights leaving the airport within 15 minutes of schedule, while Jetstar is second-place with 85 per cent departures on time in 2014.

Jetstar, however, said its claims related to the entire 2014, and that the airline will "have a look" at the ad posted in the Herald.

Air New Zeeland continues to throw jabs at Qantas and its subsidiaries. Last week, they bought a full page ad, which said the airline had sent a frequent flyer card to Qantas CEO Alan Joyce after he acknowledged Air NZ to be a good operator.

One of the factors that go in Air New Zealand's favour is that it has twice the number of Airbus A320 aircraft on its main routes. A spokeswoman for the carrier said:

"We operate a fleet of 15 A320 aircraft which gives us additional flexibility and better ability to recover flight schedules ? for example when both airlines are impacted by weather."

One of the problems in deciding which airline is really the most punctual lies in how data is collected in Australia and in New Zealand. In Australia, this is done by the Government Bureau of Infrastructure, Transport and Regional Economics (BITRE), whereas in New Zealand carriers collect this data themselves.

Jetstar opened its regional service three minutes early than scheduled, with a Napier-Auckland-Nelson flight and plans to add more routes to New Plymouth and Palmerston North as of February next year.