Qantas Partners with Tourism New Zealand
8th Sep 2015
Australian flagship carrier Qantas Airways and Tourism New Zealand have today announced a joint partnership, which aims to bring travelers across the Tasman in autumn as well as promote visitations in the shoulder season (between peak and off-peak season).
The joint campaign begins today and concludes on 14th September.
As a part of the campaign, there will be an installation at Terminal 3 of Qantas Sydney Domestic Airport, entitled "Qantas Travellator".
"Qantas Travellator" is set to be a visual marvel that will center on 10 beautiful images of New Zealand regions travelers will be able to see as they walk through the terminal and hear the native New Zealand bush sounds in the background.
The installation will be shaped as a Qantas Boeing 737-800 plane. Visitors will enter the livery and experience New Zealand in picture and in sound, including Waiheke Island, Fox Glacier, Abel Tasman National Park and even Hobbiton Movie Set.
Olivia Worth, Qantas Group Executive for Brand, Marketing and Corporate Affairs explained how Qantas Travellator brings an experience that looks to encourage Trans-Tasman travel. She said:
"We are incredibly proud to partner with Tourism New Zealand to create a 360 degree experience that gives Qantas customers a unique way to see and hear New Zealand. The enveloping content makes you feel as if you are truly there, which we expect will translate into more people choosing to book a Qantas flight to New Zealand for their next holiday."
Tony Saunders General Manager of Tourism New Zealand said:
"The Qantas Travellator is an innovative way for Qantas customers to experience a slice of New Zealand and promote autumn visitation. With the recent increase of Qantas flight capacity into New Zealand, this campaign represents a strong opportunity to drive bookings and arrivals over the autumn period."
"New Zealand is its most picturesque in autumn and travellers don't need to compete with the crowds of the summer or winter high season."