Qantas Signs Tourism Deal Worth $28 Million

19th Jul 2016

Australian airline Qantas Airways and the New South Wales government have today inked a $28 million deal to work together on promoting Sydney and regional New South Wales to the world.

The deal is signed for three years and will be an extension of the original deal Qantas and NSW government have made in 2013, also for three years.

According to Qantas International Chief Executive Officer Gareth Evans, the airline has brought nearly twice as many international visitors to Sydney as any other airline, over one million in the previous year. Adding to this, Evans also said Qantas is pleased to continue investing in tourism with the New South Wales government.

Qantas International CEO also said:

"Over the last three years, we have seen a double digit percentage increase in the numbers of travellers from Asia to NSW with China, Japan, Singapore and Hong Kong as the biggest markets. We know that online and social media campaigns are really effective at inspiring more people to travel to Australia, so that will be a big part of our focus."

The Flying Kangaroo and the NSW government will launch a digital marketing push and are planning to heavily use social media and virtual reality (VR) to show what New South Wales has to offer to visitors.

When it comes to their VR push, Qantas and NSW will focus it around Vivid festival, while Qantas and Destination NSW will also launch a three-stage digital marketing project to drive early bookings in the next year.

New South Wales Minister for Trade, Tourism and Major Events Stuart Ayres said NSW received 3.6 million international visitors in the 12 months to March, 2016 and has spent about $9 billion.

Mr Ayres said:

"Offering our visitors exciting major events and safe, high quality air travel through key industry partners including Qantas are critical as we work toward our goal of doubling overnight visitor expenditure to NSW by 2020."

In addition to working with NSW government on promoting tourism in the region, Qantas Airways also partners with tourism organisations in Queensland, Western Australia, Vitoria, Northern Territory and Tasmania to bring more visitors to those regions and to Australia.