Jetstar to Kiwis: "Where do You Want Us to Fly"
22nd Jun 2015
Jetstar announced on Thursday it will start flying to New Zealand, adding four regional centers with a fleet of five 50-seat Bombardier Q300 turbo-prop planes.
Jetstar Starts Social Media Campaign to Determine New Routes
The carrier has also launched a campaign on social media, asking its Kiwi customers which region they want serviced. The airline will also embark on a two-month roadshow to determine the winning destinations.
Jetstar has seven possible destinations for New Zealand: Hamilton, Invercargill, Napier, Nelson, New Plymouth, Palmerston North and Rotorua and will need to choose four among them.
Chief executive of Qantas Alan Joyce explained Jetstar entering regional routes will increase competition and will bring cheaper air fares to customers outside of New Zealand main centers.
"We think the airfares in this market are significantly high. When Jetstar first launched trans-Tasman services in 2005 and domestic services in 2009 it completely transformed the market and prices dropped typically by 40 per cent. Now we'll do the same for regional New Zealand."
He further added:
"The community has been calling out for more choice and lower fares on regional routes in New Zealand because there's a lack of competition."
"Good News for Regional New Zealand", Says Kiwi Prime Minister
New Zealand Prime Minister John Key welcomed Jestar's announcement and called it "good news" for regional New Zealand.
Mr. Key said:
"I can tell you that people in the regions will be openly cheering as a result of the announcement that Jetstar has made today. The Government supported increased competition because it reduced prices. Competition keeps everyone on their toes; it delivers better prices to customers."
According to Jetstar Group Chief Executive Jayne Hrdlicka, the move should bring more than 100 new jobs for pilots, as well as cabin and ground crews.
Currently Jetstar operates nine routes between Auckland and Wellington, Christchurch, Dunedin, Queenstown, and also between Wellington and Christchurch.
New flights will be taking off in December, with fares going on sale in September.