Qantas and oOh! Media Join Together to Support Australian Paralympians
22nd Oct 2015
Australian carrier Qantas Airways and advertising agency Ooh Media have teamed up in an effort to support the Australian Paralympic Team's quest for the Olympic Games in Rio de Janeiro in 2016.
Qantas Donated in Acquire Points
Qantas has donated 2 million points through its business rewards program Acquire. This will be awarded to clients in the form of three big prices, as a way of thank you for supporting the Australian Paralympic Team.
Qantas Executive Manager for Brand and Marketing Stephanie Tully said:
"As Australia's national carrier and Official Airline of Australia's Paralympic Team we are really pleased to be involved in this campaign and champion our athletes who truly reflect the spirit of Australia."
"We encourage other organisations to support this initiative so that together we can help these inspiring individuals get to Rio and achieve their dreams"
oOh! Media Donates in Advertising Assets
oOh! Media have pledged AUS$1 million in advertising assets to allow the Australian Paralympic Committee (APC) to call for public donation for the country's Paralympic Team. The APC created an ad campaign, which features throughout 11 airport terminals and 17 Qantas Business and Qantas Chairman Lounges nationwide, with oOh! Media handling the advertising part.
In addition oOh! Media will donate up to 5 per cent from its Fly advertising packages booked in the first half of next year.
CEO at oOh! Media Brandon Cook said:
"The stories of Australia's Paralympic athletes are inspiring and our "Road to Rio" initiative is aimed at helping these determined and courageous athletes achieve their dreams."
"It's an opportunity for major advertisers and the entire media industry to rally together and support the Australian Paralympic Team, one of the nation's most important sporting teams, to get to Rio next year."
APC CEO Lynne Anderson said the Committee is a registered charity and relies on the Australian public for support when it comes to the Australian Paralympic Team 2016.
During the 'Road to Rio' campaign, which will run from November, till the end of February next year, all airport media bookings over AUS$50,000 in the first half of next year qualifying for the donation for the Paralympians.