Qantas Extends Naming Rights Partnership with the Australian Rugby Union
27th Aug 2015
The national carrier and the ARU are continuing their 25-year long partnership as Qantas has decided to re-sign as the naming rights partners for the Qantas Wallabies and Qantas Australian Sevens teams for both men and women.
ARU CEO Bill Pulver explained at the Qantas Wallabies Farewell Lunch at the Western Sydney on Thursday that the deal will last until the end of 2019.
Speaking about the extended deal Pulver said:
"The name Qantas Wallabies is a merger of two truly iconic Australian brands and reflects a relationship that we are both proud of and privileged to be a part of, and long may it continue."
He further added:
"Our 25-year partnership with Qantas is one of the longest-running and most successful partnerships in Australian sport and we are incredibly privileged to be able to continue our association for at least a further four years. I want to once again thank Qantas for their strong and continued support if Australian Rugby."
His CEO colleague from Qantas Alan Joyce said his company was pleased to continue a long-standing relationship with the ARU as Wallabies' naming rights sponsor.
"We look forward to supporting the team and flying them to their competitions around Australia and overseas."
The carrier has also extended naming rights for the Australian Men's and Women's Sevens teams, also for four more years.
Qantas has been a naming rights partner for the Australian Sevens teams since 2012.
With the new deal made, Qantas will remain the official carrier for the Australian Rugby Union, Qantas Australian Men's and Women's Sevens teams and official partner of the ARU Indigenous Program.
Qantas is also set to be the official partner of the Sydney Sevens team. This will be publicly announced at the Sydney Football Stadium at the inaugural event on the weekend of 6-7 February, 2016.