Virgin Australia to Go All A330 for the Melbourne-Perth Route
23rd Aug 2012
Starting September 21, Virgin Australia will start upgrading its 'coast to coast' flights between Melbourne and Perth into an all-A330 service exclusively.
The airline also said that three out of four times daily flights between Sydney and Perth will still be serviced by A330 aircraft. Meanwhile, it will use Boeing 737-800 plane with a business class for its Brisbane-Perth route, which will also become a three-times-a-week service.
Part of Virgin Australia's in-flight service upgrade is the inclusion of hot meal as well as drinks (alcoholic beverage included, starting noon). As if it's not enough, all passengers, including on economy class, will enjoy free in-flight entertainment when traveling on transcontinental A330 and B737 flights from Brisbane, Melbourne and Sydney to Perth.
The new service upgrade levels the playing field between Virgin and Qantas on their rivalry for dominance in the country's aviation industry as full-service airlines.
Virgin Australia's head of Alliances, Network and Yield, Merren McArthur, said that part of its strategy to become the favored airline in the country is to enhance the passengers' travel experience from coast to coast, especially its East Coast to Perth service.
The official further clarified that their ability to listen and understand their guests' demand is the key to their success. They maintain the kind of service their guests have been enjoying for years while adding premium to it. The competitive scheduling system as well as offering quality inflight meal and entertainment make them ahead of the competition in those long-haul flights.